We are currently seeking a motivated individual for the Digital Marketing Associate position that will work closely with the marketing department to determine unique ways to spread awareness about RockBox Fitness and drive potential new members to our studios.
This role will help determine market trends and identify target audiences to establish a direction for digital advertising campaigns.
The Digital Marketing Associate will work to create and optimize campaigns through paid social and paid search (PPC) channels, while also exploring new and innovative platforms for studios to utilize for lead generation.
What you will be doing:
Design, create and optimize digital advertisements in order to increase the number of membership prospects for RockBox studios
Determine ideal market segmentation, channels, and placements prior to campaign launch
Create campaign timelines, content cadence, and creative strategy to increase lead generation for studios
Execute campaigns effectively, on schedule, and within budget
Monitor all outlets and resources for campaign impact and progress - pull associated reporting and results to evaluate the success of campaigns and share success metrics with Franchise owners
Stay updated on all market insights, advertising techniques, and offerings to optimize marketing tactics
Optimize landing page content for sales conversions and prospect submissions
Create and implement strong email communications for lead nurture and re-engagement campaigns.
What We’re Looking For?
Very strong communication and written skills
Campaign Management
Advertising
Lead Generation
Copywriting
Collaborative worker with a strong, collaborative initiative and worth ethic
Bachelor’s in Marketing, Communications, Advertising, or related field - preferred
Demonstrated experience in campaign management, demand generation, direct marketing and digital marketing.
Demonstrated success in managing multiple digital resources in a complex, ever-changing environment.
Ability to maintain multiple marketing channels with strong communication of goals and results both within the team and with management.
Strong analytical skills, notably the ability to test, measure and optimize, along with the ability to spot trends in data and distill insight.
Ability and willingness to think strategically and act/implement tactically.
This is a hands-on position.
Why You Should Join the ThriveMore Brands Team?:
Join our dynamic team as a Digital Marketing Associate and contribute to the growth and prosperity of our franchise network.
What do you thrive for? ThriveMore Brands is a Health and Wellness Platform in the franchising space, comprising three brands: RockBox Fitness, beem™ Light Sauna, and Leverage Nutrition.
Some of the ways ThirveMore Brands takes care of employees
Unlimited PTO
Hybrid work environment
401K
Paid Holidays
Healthcare Benefits: Medical, Dental, and Vision
Basic Term Life Insurance
Medical and Dependent FSA
Parental Leave
Free workouts at RockBox Fitness
Company Events
Personal and Professional Growth
Some of the ways ThriveMore Brands takes care of its community:
Interns/Mentorship
To Write Love on Her Arms is a national non-profit organization dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide.
Learn more about us here.
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