Director, Sales

Join the Carolina Cat Team As a family-owned company under our third generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.
Since 1926, we’ve supported our communities by supplying equipment for critical infrastructure and commerce and by donating our time and resources to area nonprofits.
We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that’s built to last.
We’re looking for hard-working, team-oriented professionals who enjoy working on new challenges every day.
We believe our employees are the key to our success, and we’re committed to providing a work experience that helps our team grow to their full potential.
Collectively, our employees work together to make a difference for our customers, our communities, and our company.
Learn more about what it means to become a team member with Carolina Cat.
Summary The Director of Sales -Carolina Cat Power Systems will have primary responsibility for profitable orders, backlog, and revenue growth by leading teams and individuals for sales of equipment, projects, services, & product-support encompassing electric power generation, battery energy storage systems (BESS), EV Charging, and other newer power related solutions.
This role is uniquely structured to lead sales of both new equipment & projects as well as product-support & services creating strong synergies and unusual opportunities to serve customers and facilities across solution lifecycles.
The focus areas for this role are to develop & execute sales strategies and plans to grow the business, motivate, mentor, and manage a high-performing sales-team to further success & personal growth, and nurture key-customer and industry relationships.
The Director of Sales will also be a critical connection point between Carolina Cat Power Systems’ sales teams and OEM organizations that we represent.
Essential Functions Sales Strategy & Planning Maintains a deep understanding of the markets & spaces we operate in and drive plans to penetrate by directing & interpreting data-analysis, maintaining industry relationships, and participating in key events and seminars.
Works closely with the VP & GM, Operations Director, Business Development Director, Marketing team, and other functional leaders to identify growth opportunities, find and collaboratively solve constraints, and define and execute the division strategy.
Develops and delivers Sales Strategy & Plan to meet Power Systems business objectives, including tactics & plans for short- and long-term growth & achieving of market-share targets in the equipment & projects and services & product-support segments.
She/He also leads forecasting of orders, backlog, related margins, and tracking performance to these forecasts.
Acts as a key member of the Power Systems leadership team and serves collaboratively as an advisor and consultant in areas of expertise.
Sales Management Guide, support, and manage ‘NEW’ equipment/projects sales engineers directly and a team of Service/Product Support sales personnel through a highly knowledgeable & experienced Product Support Sales Manager.
Lead, coach, and mentor sales team and sales leaders with a growth mindset towards continuous improvement in product and industry knowledge as well as sales processes for efficiency, quality, profitability, and responsiveness.
Understands and effectively employs 6-sigma, lean and similar process improvement tools and techniques in daily work.
Partners with Marketing and other functions to develop and execute effective campaigns and plans to improve brand awareness, grow lead generation, and win-rates across all customer segments including Electrical & General Contractors, EPCs, Users, Utilities, and Operators.
Responsible for the sales-force organization and talent growth that aligns with business objectives and sales strategy.
Recommends and implements innovative and industry-leading ideas for rewarding performance and customer success.
Ensures sales-team and sales leaders are supported for success in their daily activities and in achieving their goals through developing the right tools, information sets, processes, and managing relationships with OEMs and other business partners.
Works closely with General Counsel, legal team, and related business partners and is responsible for ensuring that contracts and obligations entered into by Sales team are acceptable to the business and follow delegation-of-authority and ethical practices.
Other duties as assigned.
Supervisory Responsibilities This job has supervisory responsibilities with six positions, currently, as direct reports.
Leadership and Personality Leads and models the Weisiger Group (previously CTE) values and ideology.
Walks the talk, exemplifies the values of customer focus, teamwork, innovation, productivity, respect for others, continuous improvement.
Possesses servant leader mentality - eager to assist leaders, peers, direct reports, and customers.
Helpful, modest, and humble.
Very customer focused.
Thrives with change and innovation and demonstrates ability to translate this into enthusiasm from the team and collaborating functions.
Motivates change through knowledge, respect, and loyalty.
Does not dictate; not autocratic.
Uncompromising integrity, moral values, ethics.
Trustworthy, honest, principled.
Boldly and candidly deals with issues and problems directly, not covertly.
Must have excellent communication skills and be effective at articulating vision, strategy, goals, and expectations.
Must be an excellent listener- speaks only after listening, speaks less than others.
Listens with perceptiveness, empathy, acknowledgement, and comprehension.
Qualifications, Education, and/or Experience To perform this job successfully, an individual must be able to perform essential duties satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable qualifying individuals to perform essential functions.
Bachelor’s degree in business or science/engineering required.
MBA or similar will be an advantage.
Minimum of 15 years of relevant industry experience with 5+ years of experience in sales management, business development, or marketing leadership positions.
Previous experience with power systems and Caterpillar equipment & processes will be a distinct advantage.
Travel approximately 25%, Must meet company requirements for auto insurance coverage.
Computer Skills Microsoft Office (Word, Excel, Outlook, and PowerPoint) – Excel & PowerPoint proficient.
CRM (SalesForce or similar) expert user and ERP (SAP or similar) familiarity.
Workplace Requirements The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear.
The employee is frequently required to sit.
The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds.
Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment.
The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration.
The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock.
The noise level in some work environments is occasionally loud.