*Responsibilities: *
* Support development and execution of the Integrated Marketing Plans (IMPs) that will continue/develop a strategic commercial relationship with key customers/accounts, with an Account Based Marketing (ABM)/customer-centric approach across the segments for purposes of retention and growth, demand generation (upsell, cross-sell) and customer advocacy.
* Develop strategic campaigns for the execution of customer facing events and digital lead generation efforts.
* Drive conversion of leads into opportunities.
* Collaborate with Sales, Market Development and Product Line Management to uncover potential opportunities.
* Coordinate growth initiatives to establish brand awareness/preference/loyalty and drive incremental revenue growth.
* Understand how to create value in addition to the supply of products; provide coordination and leadership to the organization as we craft offerings.
* Project Manage execution of all marketing campaigns and content creation for the segment, on time and on-budget.
* Understand the market segment and associated applications and solutions
* Develop segment expertise through engagement with market peers
* Demonstrate leadership to lead projects to conclusion; become a subject matter expert for the market inside the organization and for the broader industry; display a high degree of proficiency with a variety of analytics and dashboard systems, continually tracking and reporting on client engagement.
* Understand specialized media channels environment and support communication strategy for the segment.
*Requirements:*
* Bachelor's Degree in Marketing, Communications, or similar.
* 5+ years experience in a marketing-focused role
* Digital marketing experince, including social media management, email campaigns, web marketing, and SEO.
* Technical aptitude
* Experience creating segment market strategies that align with overall company goals
Job Type: Contract
Pay: $21.
00 - $26.
00 per hour
Benefits:
* 401(k)
* 401(k) matching
* Health insurance
* Paid time off
* Vision insurance
Schedule:
* 8 hour shift
* Monday to Friday
Education:
* Bachelor's (Preferred)
Experience:
* Marketing: 5 years (Preferred)
* Social media management: 3 years (Preferred)
* SEO: 3 years (Preferred)
* Customer segmentation: 3 years (Preferred)
Ability to Commute:
* Charlotte, NC 28216 (Required)
Ability to Relocate:
* Charlotte, NC 28216: Relocate before starting work (Required)
Work Location: In person
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