Director, Social Media

Section 1: Position Summary The Director, Enterprise Social Media plays a key role in accelerating the growth of Ascensus’ business and national brand awareness, focusing on the development of our social media and sponsored content strategy and execution.
The incumbent will develop content, drive, and support effective social media-based marketing strategies supporting loyalty/retention, product understanding, demand generation, and national brand awareness and expansion.
Section 2: Job Functions, Essential Duties and Responsibilities Lead enterprise-wide social strategy by partnering with marketing and executive leadership to identify key revenue building and brand establishing digital media strategies incorporating both corporate and line of business marketing priorities and messaging.
Lead production of organic, targeted ad, and associate-distributed social content.
Build and maintain enterprise-wide social content calendar.
Direct and manage high-profile projects to ensure a compelling and differentiated positioning to connect with our target audience.
Identify related synergies across the marketing organization to drive alignment and efficiencies.
Build and support executive leadership external social communication strategy and leverage social media success and reporting to inform broader sales and marketing strategy.
Collaborate effectively with product managers and other center of excellence marketing managers to lead their own implementation and support for social engagement.
Envision future state, then build strategy and programs to chart our path.
Lend expertise as social subject matter expert by reviewing all social content to be distributed across the enterprise.
Partner with legal and compliance partners to ensure compliant social media approaches.
Lead onboarding and ongoing training for all associates in deployment of Hearsay and our employee advocacy/social selling efforts.
Monitor all organization related social activity, competitive positioning, industry trends and regulatory issues impacting our business.
Implement required procedures for effective delivery of all social channel programs and marketing materials.
Monitor competitive positioning and stay current on industry trends and regulatory issues that impact our business.
Protect and securely handle all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
Demonstrate our I-Client service philosophy and ensure that our Core Values of People Matter, Quality First and Integrity Always® are visible in actions on a day-to-day basis showing support of our organization and culture.
Supervision No initial direct reports, but potential to add one or more direct reports over time, so aptitude and passion for people leadership/mentoring is essential.
Section 3: Experience, Skills, Knowledge Requirements A minimum of 7 years of experience, including proven experience in a senior marketing role Retirement industry marketing experience or financial services marketing experience preferred but not essential Deep understanding of (or strong interest in) the retirement industry Exceptional strategic and creative skills Strong research and writing skills; proficiency in data-driven strategy development and reporting In-depth understanding of digital marketing strategies and tools, including social media marketing Ability to plan effectively and execute complex projects Relationship-building skills and a thoughtful, consultative approach Ability to partner with and influence key stakeholders and leaders Strong project management abilities Must be available for travel as business requires For all virtual remote positions, in order to ensure associates can effectively perform their job duties with no distractions, we require an uninterrupted virtual work space and there is also an expectation of family care being in place during business hours.
Additionally, there is an internet work speed requirement of 25 Mbps or better for individual use.
If more than one person is utilizing the same internet connection in the same household or building, then a stronger connection is required.
If you are unsure of your internet speed, please check with your service provider.
Note: For call center roles specifically, it is a requirement to either hardwire your equipment directly to the internet router or ensure your workstation is in close proximity to the router.
Please ensure that you are able to meet these expectations before applying.
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